CuddleCrypt was founded in Seattle in 2023, during a moment when the alternative scene felt like it was on pause. Tours were canceled, shows went dark, and a lot of creative outlets disappeared. Instead of letting it fade, founder Jiggy grabbed an iPad and started sketching. What began as late-night designs quickly became a style — one that spoke to misfits, outsiders, and anyone who refused to disappear quietly.

That spark became CuddleCrypt, an emo and goth clothing brand dedicated to the alt community.

Behind the brand is Jiggy — musician, streamer, and the creative pulse of CuddleCrypt. Born in Seattle and raised in Las Vegas, he grew up chasing music and meaning. By 13, he was already performing, later dropping out of school to tour across the U.S. His path even led him to the Grammys in 2010. Instead of chasing the industry’s spotlight, Jiggy chose to carve his own lane — one rooted in music, design, and community.

CuddleCrypt is that lane. It’s the collision of raw emo grit, underground style, and a voice that refuses to go quiet. When he’s not pushing the brand forward, Jiggy can be found streaming on Twitch.tv/jiggyjigglez. Keeping the same energy that shaped CuddleCrypt from the start.